Introducing a Revolutionary Method for Your Physician Marketing ProgramDiscover How To Fire-Up Your Physician Recruiting!
If you want your recruiting advertising to stand out and attract opportunity-seeking physicians, you have to reach out...and grab them by the eyeballs! Present these eager job-hunters with some engaging practice information that will cause them to stop surfing -- and respond -- your practice opportunity.
Start by creating benefit-rich practice opportunity descriptions. The kind of ads that address critical factors physicians feel are VITAL in knowing...upfront...if the opportunity is even worth investigating.
Synergy has collected data via a Market Survey that clearly identifies the type of information physicians’ desire in their job-search mode. (If you’re curious as to the factors physicians have voted on, click on the Market Survey button to the left on the navigation bar. Then c’mon back!) Now that we KNOW what information candidates want...and need to see...let's give it to them! We’ll incorporate these important to know factors with:
…that fully describe what the practice entails. Now the candidate’s curiosity and interests are piqued -- he'll be compelled to learn more!
Synergy Marketing Consulting will research, interview, and collect important details regarding your practice opportunity. Then construct a detailed, benefit-rich practice description that answers physicians’ critical questions – producing the motivated candidates you desire! Proven marketing techniques are woven into the job description. (Yes, there are certain “tricks of the trade” that greatly increase responses!) We’ll use the words that “sell” to a candidate’s needs and desires.
Every practice opportunity is unique in its own way. Synergy will discover what makes the practice distinctive. Once identified, we can highlight the uniqueness of the opportunity and position the USP (Unique Sales Proposition)...to maximum advantage. Every product or service has a USP. Do you know what yours is?
Interviews are conducted with the physician(s) who are looking for an associate. We’ll talk with the staff too! Every practice has a distinct personality. Something that makes them different. Special. We’ll discover this uniqueness and position it in your advertising for maximum effectiveness. Synergy may also seek testimonials from current and former patients. (Nothing like a satisfied customer bragging about the warm, caring, and friendly service obtained at the clinic!) With carefully worded opportunity descriptions, we will answer most of the initial questions job-seeking physicians already have. This is also the PERFECT opportunity to incorporate and overcome any objections that may have been voiced from previous candidates. (Now we’re selling!) The greatest benefit you’ll achieve from this type of advertising is receiving pre-qualified, knowledgeable and motivated candidates who are genuinely interested in your practice opportunity.
For starters, your description-rich, benefit-based opportunity sales message will be featured as a mini-website ad housed at www.Physician-Opportunities.com. Your physician opening will have a thorough description of what the opportunity will offer and how it will benefit the candidate. (We’ll provide as much detail as possible that doesn’t compromise any legal matters or privileged information.) Opportunity descriptions will be presented in a true marketing-platform to generate...and pique...a physician’s interest. The mini-website “ad” will include informative, narrative-style details the candidate wants and needs to know. We’ll incorporate the factors physicians have told us are critically important. Armed with this knowledge, physician candidates can make an informed decision about going forward with their practice selection. Your practice descriptions will also contain proven marketing and recruiting response techniques. Search Engine Optimization (SEO) criteria will also be integrated to make your ads “Google” “Yahoo” and “MSN” friendly. (On the Internet, traffic is good!) To further personalize your practice opportunity, your mini-web site promotion can include:
The “ad” will also include links to other web pages that address the community and servicing hospital. These too will contain marketing-enhanced descriptions and will include important lifestyle topics such as:
Everything that physicians have shared as being “very important” to their decision making process. Oh, and we can even include community/hospital pictures too! Area descriptions can also contain “testimonials” from real folks in the community…and from happy hospital employees! The overriding goal is to create practice so a physician can “see” him/herself living and working in the community. And want to go there! The doctor and family will easily be able to picture their life in this new location. But we’re not done creating interest for your practice opportunity just yet! We’re also following the path job-seeking physicians are walking. For maximum market coverage, you opportunity description will also be placed on the leading physician job boards. Guaranteed Traffic! And by using proven marketing and recruiting techniques, we’ll capture that audience…and bring them to you. To recap, your Physician Marketing Campaign will include:
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